Notice of the Right to Opt-out of the Sale of Personal Information
The California Consumer Privacy Act (“CCPA”) gives new privacy rights to consumers residing in the state of California and imposes obligations on businesses processing their personal data.
The Right to Opt Out of the Sale of Personal Information
We, Brainye.com, offer our users certain options, based on these rights, regarding our use of their information, including the right to opt out of the “sale” of personal information.
The CCPA broadly defines “sale” of personal information in a way that may include allowing third parties to receive certain information and create a profile about your device, browser, or you (also known as Interest-Based Advertising).
Such definition includes the activity Brainye’s brands engage in, in order to continue providing you with free content and relevant offers. We are therefore providing you with the opportunity to opt-out of these activities by Brainye.
Please note that due to the nature of our interaction with our users, our ability to verify the legitimacy of your request (as required by the CCPA) and act upon it is limited.
We therefore recommend you use one of the industry standardized Opt-Out Tools described below to fulfill your request. Alternatively, you may reach out to us at: email@example.com and we will act the best of our ability to assist you.
Advertising Opt-Out Tools
Brainye uses the services of The Digital Advertising Alliance (“DAA”) to provide users with the ability to choose how their information will be used by third party advertising partners. To opt out of sharing your information, please use the following tools:
- For websites: the DAA WebChoices Tool, available HERE.
- For mobile applications and connected devices: find in the device’s settings the option that disables automatic content recognition or ad tracking. Typically, this ability will be called “limit ad tracking” or “interest-based advertising”. These settings vary by device type.
Please note the following with regards to the use of such tools:
- The opt-outs described above are device/browser-based. Because the information being shared relates to your device/browser ID you will need to opt out on each device/browser individually.
- Opt-outs may be “remembered” via cookies. If you clear cookies or if your browser blocks cookies, your opt-out cookie may no longer be available and therefore your opt-out may be “forgotten”. You will then have to go through the process again.
We do not maintain or control these opt-out mechanisms and are not responsible for their operation. Brainye may still use your data (in a way that doesn’t constitute as “sale” under the CCPA) to deliver contextual advertising, conduct cross-device tracking to serve you first-party ads directly, or for non-interest based advertising purposes, such as attribution and analytics.